About Zoe

The culture of sand and surf certainly inspired Melbourne’s own self-proclaimed bikini queen, Zoe Weir. Weir created her eponymous label, Zoe Elizabeth, in a turn of events that many of us daydream about but few truly have the desire to act upon. Simply put, despite searching and searching and trying bikini after bikini the designer couldn’t find anything acceptable for herself – specifically a cotton version, because it “feels wonderful on your skin” – so off she went to RMIT to learn the fashion biz.

The label came to fruition in 2006 when Weir set up a stall at the Camberwell markets and began selling to family and friends. Now, after 6 successful years of working out of her studio in Richmond, Weir has stockists up and down the eastern seaboard, from Sorrento to Port Douglas (as well as online). The most valuable lesson the 20-something designer has learnt along the way: “you learn from your mistakes! It has pretty much been trial and error with Zoe Elizabeth.”

Weir’s aesthetic has always been inspired by her formative years spent splashing about in the shallows at Portsea, as well as by the swimsuits her grandmother made. As such her collections have a running vintage feel and are awash with Liberty of London prints, polka dots and profusions of florals. In keeping with this vibe and aesthetic, the current Zoe Elizabeth collection is fashioned from 100% cotton, which in swimwear is something of an acquired taste; because there is no stretch a fabulous fit is crucial. Yet the look this natural fibre gives is currently on trend with a resurgence of the nostalgia factor in fashion.

Despite this, fresh from her latest shoot – at Beverly Hills (“It was divine!”) – Weir lets us in on the secret that Zoe Elizabeth will be introducing lycra to her next range to cater to demand. Also expect to see an expansion of her ready-to-wear pieces such as “matching shorts, fitted shirts, dresses and cute cardigans” which will be particularly suited to a Melbourne clientele as our thermometers can plummet rapidly even during summer evenings. 

About Liberty

Floral print fabrics by Liberty are a key part of the brand's heritage and pretty familiar to many of us. The Liberty design studio creates new and re-works classic prints every season, inspired by nature, architecture, the design archive and the store itself. Many of these prints have been around since the 1930s, and were themselves based on Victorian designs. Looking back through the design archive, I am reminded of patchwork quilts I've snuggled under, scraps of fabric from my mother's sewing box, smocked dresses and doll's clothes sewed by my grandmother. The recent fad for all things floral has seen Liberty patterns back in fashion.